Brad Lea
CEO, LightSpeed VT
Brad Lea is a renowned entrepreneur, author, and CEO who built LightSpeed VT into a multi-million-dollar global technology company that revolutionized online learning and sales training. As host of the acclaimed Dropping Bombs Podcast, Brad shares hard-hitting insights on leadership, personal growth, and business strategy with millions of listeners worldwide.
With decades of experience in scaling companies and mentoring top performers, Brad is recognized for his bold, direct approach to success. His work empowers entrepreneurs and sales professionals to communicate with confidence, master their craft, and lead with authenticity.
Coach Micheal Burt
Founder, The Greatness Factory
Coach Micheal Burt is the visionary behind The Greatness Factory and one of the most respected voices in leadership and personal development today. Known as “America’s Coach,” he has helped thousands of individuals and companies activate their Prey Drive—the instinct to pursue goals with intensity and focus.
Drawing from his background in championship coaching, Coach Burt teaches professionals how to combine mindset, structure, and discipline to achieve consistent results. His programs and live events inspire audiences to grow their influence, multiply their income, and live with purpose-driven excellence.
Brian Tracy
Author, Speaker, Self-Development Expert
Brian Tracy is a legend in the world of sales, leadership, and personal development—and we are honored to have his support at Services Summit. A Canadian-American author and speaker, Brian has written more than 70 books, including international bestsellers Eat That Frog! and The Psychology of Achievement. Through his company, Brian Tracy International, he has consulted for over 1,000 organizations and inspired millions around the world with his seminars and teachings. His timeless strategies continue to empower individuals and businesses to achieve their highest potential.
Josh King
Founder, Virtual Solar Club
Joshua King’s career in solar has been shaped by both bold successes and hard-won lessons. Over more than a decade, he has worked across installation, sales, software, and education, founding Australia’s first remote-only solar company in 2018 and later creating Virtual Solar Club, which supports thousands of solar professionals and companies with training resources.
Today, Joshua leads a nationwide post-installation services company focused on supporting homeowners long after their systems are installed. His journey through the “SolarCoaster” reflects resilience, innovation, and a commitment to helping the solar industry evolve with integrity and purpose.
Serena Thiel
Stand Up Comedian
Serena Thiel is an Austin-based comedian whose humor blends dark wit with uplifting perspective. After years of traveling the world, she turned her adventures into sharp, thoughtful storytelling that resonates with diverse audiences.
She has been featured twice on Netflix’s Kill Tony and earned an invited spot at the 2025 Kill Tony Showcase at Madison Square Garden, cementing her place as one of comedy’s most compelling new voices. Serena’s performances deliver laughter, honesty, and a reminder that even darkness can shine.
Ben Ward
Author, Speaker, Entrepreneur
Ben Ward is a recognized authority on sales leadership who built a 2,000-plus-member team, took his company public, and founded Forward Leadership, where he developed the Sellership System™. His career combines high-level achievement with a grounded approach to growth.
Drawing on decades of experience, Ben has trained thousands of professionals to elevate both sales performance and leadership capacity. His message emphasizes accountability, consistency, and people-first development that drives measurable success.
Brent Attaway
Founder, CRMX
Brent Attaway brings more than 20 years of experience building and selling companies, leading high-performing sales teams, and coaching entrepreneurs. As founder of CRMX, he is known for delivering clarity and actionable systems for sustainable growth.
His training merges proven business fundamentals with current market realities, helping leaders cut through noise, accelerate performance, and create lasting results. Brent’s expertise equips professionals to scale smarter and lead with precision.
Michael O'Donnell
Founder, MOD Sales Academy
Michael O’Donnell brings more than 40 years of experience in home sales and services. He is Partner and Vice President of Sales at SunSolar Solutions and CEO of MOD Sales Academy.
With $40 million in personal sales and over $500 million in team production, Michael is a 10-time D2DCON Golden Door Award winner, best-selling author, and respected educator whose leadership continues to shape the direct-sales profession.
Danny Klein
VP of Sales, The Elliott Group
Danny Klein serves as Vice President of Sales at the Elliott Group and is one of the most dynamic young sales trainers in the industry. By age 25, he had personally sold more than $10 million in revenue and helped build a $100 million company alongside Andy Elliott.
He has coached thousands of professionals, guiding them to break performance plateaus by improving close rates, strengthening culture, and developing leadership teams. Danny’s approach blends energy, accountability, and results-driven training.
Founder, roofio
J.D. De La Rosa is the founder of Roofio and a respected leader across renewable energy, solar, roofing, smart-home, and security sectors. His career spans business development, coaching, negotiations, and startup growth.
Known for building high-performing sales and marketing teams, J.D. has helped thousands of professionals expand income potential through disciplined systems and focused leadership. His work centers on innovation, mentorship, and long-term success.
Michelle Lowrie
Owner, Detach Reset USA
Michelle Lowrie is the founder of Detach Reset USA, a female-owned company specializing in solar service work, new installations, and detach-and-reset projects. Her company is recognized for reliability and high-quality execution.
With a background in operations and leadership, Michelle is committed to empowering women in trades and advancing industry standards. She brings a steady focus on professionalism, efficiency, and customer trust.
Peter Roth
Owner, Scalify
Peter Roth is a marketing strategist and speaker who specializes in building high-performance call centers for home-service companies. He has created and scaled multiple seven-figure businesses through data-driven process design.
Peter shares his expertise at national events including SolarCon, Services Summit, and Solar Mastermind International, helping business owners implement scalable systems that fuel growth and customer satisfaction.
Lance Bachmann
Entrepreneur, Leader, Author
Lance Bachmann is a serial entrepreneur, digital-marketing expert, and author known for helping companies achieve exponential growth. As founder of 1SEO Digital Agency and LB Capital, he has built a reputation as a trusted industry advisor.
With decades of leadership experience, Lance has guided countless businesses to expand their digital presence, optimize operations, and unlock new revenue streams. His insight and authenticity make him a respected voice nationwide.
Xóchitl Torres
Founder, Solar Reset Initiative
Xóchitl Torres began her sales career at 16 and entered the solar industry in 2019, moving from door-to-door into B2B sales and operations leadership. Her passion for renewable energy led her to found the Solar Reset Initiative, a nonprofit supporting homeowners with orphaned systems.
As co-founder of Invicta Consulting, she helps entrepreneurs develop cross-industry strategies that shorten learning curves and accelerate growth. Xóchitl’s leadership promotes trust, collaboration, and sustainability in solar.
Mark Bench
CEO, TriSMART Solar
Mark Bench is the founder and CEO of TriSMART Solar, based in Houston, Texas. With two decades in the home-services sector and a degree in Business Management from Utah Valley University, he is known for excellence in sales and leadership.
Before launching TriSMART, Mark broke four national sales records with Vivint. He now leads the #1 residential solar installer in Texas, serves as President of the Residential Solar Association, and advocates for responsible industry growth.
Gilberto "Luigi" Leon
Owner, PG Solar
Gilberto “Luigi” Leon is an entrepreneur, investor, and speaker with more than two decades of experience spanning real estate, solar, and design. Together with his wife Paola, he co-founded an architecture and interior design firm that reflects their shared vision of creativity and service.
Known as The Solar Preacher, Luigi inspires audiences with talks on faith, branding, and leadership. His presentations blend real-world business success with personal conviction to spark growth and purpose in others.
James Wood
VP of Sales, eEquals
James Wood is the Vice President of Sales at eEquals Solar, one of Illinois’s leading renewable-energy firms. He has developed proven strategies that capture the immense potential of the solar market.
Believing that emotional health is essential to achievement, James teaches a balanced approach that combines high-performance sales methods with mindset mastery. His leadership fosters both financial and personal growth among his teams.
Brad Mortensen
Founder, RepCard
Brad Mortensen is the founder of RepCard, a digital business card and CRM platform transforming how professionals network and manage client relationships. His background in sales and technology fuels his drive for innovation.
Through RepCard, Brad helps businesses streamline communication, strengthen follow-up, and close more deals. His focus on practical tools and scalable systems empowers teams to perform at their best.
Eric Garcia
CEO, Solar Mastermind International
Eric Garcia is a collaborative leader, trainer, and sales strategist recognized for developing high-performing teams and lasting client relationships. His career centers on identifying and maximizing growth opportunities.
By combining people-focused leadership with data-driven strategy, Eric empowers teams to deliver measurable results. His emphasis on culture and consistency sets a standard for professional excellence.
Joe Moose
Co-founder, SolarCon
Joe “Moose” Mousakheel has nearly a decade of experience advancing the solar industry through innovation and community. He co-founded SolarCon, one of the nation’s largest conferences, and Local Solar Garden, a leading community-solar network.
He also created the Solar Objections community of 28,000 members and helps guide the Solar Community Forum, championing collaboration, education, and connection among professionals nationwide.
Lily Valdez
CEO, Sunlily Energy
Lily Valdez—known as Solar Lily—brings more than 20 years of sales experience across real estate, insurance, and solar. With nine years in renewable energy, she has led teams in both sales and operations.
Now as head of Sunlily Construction, Lily oversees a full EPC offering solar and home-improvement services. Her mission is to help homeowners save money while promoting environmental responsibility and sustainable living.
Ben Jordan
President, Action Plumbing
Ben Jordan is a self-made entrepreneur who grew his blue-collar service business into a multi-eight-figure enterprise. A former plumber turned industry leader, he brings firsthand experience and a no-excuse mindset to every stage.
After losing more than 200 pounds and rebuilding his health, Ben applies that same discipline to business coaching. He trains leaders to scale operations, strengthen teams, and raise standards through accountability and action.
Johnny Fine
CEO, Pacific United Power
Johnny Fine (formerly Graham) is an entrepreneur and founder of Pacific United Power, a solar company dedicated to building resilient, community-driven clean-energy solutions.
He also created Real Sales Dynamics, the largest solar-sales training channel in the U.S., reaching more than 40,000 subscribers. Johnny’s mission is to merge business, technology, and storytelling to drive sustainable progress.
Stephen Martinez
CEO, The American Dream
Stephen Martinez is an entrepreneur and author recognized as one of the youngest best-selling authors of the 21st century. His books The American Dream and The Underdog explore success in America through the lens of ambition, adversity, and perseverance.
As founder and CEO of iSmart Roofing, one of Texas’s fastest-growing virtual roofing companies, Stephen combines technology, systems, and marketing to modernize the home services industry. His focus on strategic growth and disciplined execution helps entrepreneurs scale efficiently and build sustainable, lasting businesses.
Bronx Warren
Partner & Master Tailor & Clothier
Bronx Warren discovered the power of a custom suit the first time he put one on, it changed how he carried himself, and how others saw him. Coming from a background in high-ticket tech sales, real estate, and his own marketing business , Bronx quickly realized that presentation isn’t just about style, it’s about performance. He brings that same belief to the business world, helping professionals elevate their confidence, culture, and client experience through timeless, tailored craftsmanship. Bronx believes investing in your people is the highest form of growth, when you look better, you lead better.
George Appling
Passionpreneur
George Appling is an author and entrepreneur whose career spans multiple countries, industries, and sectors. After years of corporate leadership, he shifted his focus in 2009 to building purpose-driven ventures, including a mead-making company, a medieval festival, a summer camp, and a nonprofit equine program supporting first responders and veterans.
A Vistage Chair and mentor to CEOs and business owners, George helps leaders design lives and businesses they truly love. With two master’s degrees from Harvard University and two bachelor’s degrees from Texas A&M, his career includes leadership roles at McKinsey & Co., Booz & Co., Siemens, and Brightstar. His approach blends strategy, fulfillment, and intentional living.
Jacob Reese
VP, Standard Plumbing
Jacob Reese is the Vice President of Standard Plumbing Supply and a third-generation leader in his family’s business. The grandson of founder Dale Reese, Jacob began working at Standard at just eight years old—sweeping warehouses and learning the company from the ground up. Over the years, he has held nearly every role and led the expansion of Standard’s Vendor Managed Inventory program to more than 60 locations.
With a degree in Business Management from Brigham Young University and a lifelong passion for the plumbing industry, Jacob brings deep expertise and a people-first approach to leadership. He also served a two-year LDS mission in New Zealand and is a devoted husband and father of four young children.
William Revene
Founder, CR Community Solar
William Revene is an energy finance executive and founder of CR Community Solar, a multi-state platform connecting capital markets with clean-energy and infrastructure development. Beginning his career in regional solar initiatives, he quickly transitioned from deployment and sales operations into financial structuring for large-scale energy assets, including community solar portfolios and utility projects.
Today, William focuses on renewable and alternative infrastructure finance, emphasizing waste-to-energy systems, data centers, and sustainable development. He specializes in designing funding models that blend private capital, public incentives, and long-term finance strategies to accelerate the global energy transition.
Adam Cox
Co-Founder, Terros
Adam Cox is the Co-Founder and CEO of Terros, a platform designed to help organizations improve performance through intelligent automation and behavioral insights. With more than 15 years of field sales experience, Adam has built a reputation for bridging technology and leadership to drive measurable results across teams and industries.
Before founding Terros, Adam served as a Director at Sunrun, where he led high-performing sales organizations and developed scalable systems for growth. A graduate of Utah State University, he continues to lead innovation in sales performance technology, empowering companies to build stronger, more accountable teams.
Jordan Carnduff
Founder & CEO | Phantom Technologies
Jordan Carnduff is the founder and CEO of Phantom Technologies, the company building the Hybrid Intelligence infrastructure that powers communication for home-service businesses at scale.
A serial entrepreneur, Jordan built and sold his first company as a teenager, launched two more by his twenties, and exited his last venture in 2023 after driving over $103 million in client revenue within 14 months.
Over the past six years, his products and systems have reached more than 2,700 direct clients and touched over 20,000 small and midsize businesses many using his technology without even realizing it. Today, he leads Phantom’s national expansion, giving home service companies the same operational intelligence as billion-dollar enterprises.
Brandon Hall
Founder, Orakle
Brandon Hall is the founder of Orakle, an investor & board advisor, and pioneer of AGI and the intersection of AI merging with human consciousness. After scaling multiple 8 and 9 figure companies in sales, recruiting, and ops, Brandon has turned the bulk of his focus towards the race that matters most: bridging the world of yesterday and today with the world of the future by enhancing the output of our highest producers and best leaders, and building the systems that will define the next version of humanity as we evolve as a species.
He is also often more known as the CEO of his other current ventures: Shut the Fluff Up, The Fiber League, etc. and currently resides with his family in Silicon Slopes Utah.
Matt Gross
Sr. Publishing Strategist, selfpublishing.com
Matt Serves as a Senior Publishing Strategist at selfpublishing.com, where he helps authors craft books that build their brands and expand their impact. With experience supporting over 8,000 authors in 91 countries. He has also trained thousands of sales professionals in the alternative education and personal development industries. Working with the likes of Tony Robbins, Dean Graziosi, Grant Cardone, Jay Shetty and many more.
Sam Wakefield
Founder , Close It Now
Founder of Close It Now, international best-selling author, and host of the top 1.5% ranked Close It Now Podcast, Sam Wakefield is dedicated to helping home service professionals sell with integrity, confidence, and purpose.
With nearly two decades of experience in HVAC and the trades, Sam has trained thousands of professionals to increase close rates, boost average tickets, and create sales cultures built on trust. His mission is simple — be someone worth buying from.
Jason Jarvis
Founder | Entrepreneur
Entrepreneur and founder of Quinn Gutters, Slate Restoration, and Black Wolf Roofing, Jason Jarvs has built a reputation for turning hard work and high standards into thriving service brands. With a deep understanding of both customer care and team leadership, Jason continues to set the bar for excellence across the roofing and restoration industries. His companies stand as proof that craftsmanship, integrity, and consistency never go out of style.
Dan Lievens
Founder & CEO, Share One
Dan Lievens is the Founder and CEO of Share One, a leading video testimonial platform that helps service businesses turn customer success stories into powerful sales tools. A serial entrepreneur, he has launched and led more than a dozen ventures across technology, finance, and business services.
Born to a Taiwanese mother and Dutch diplomat father, Dan’s global perspective inspired his focus on trust as the foundation of business growth. Through Share One, he empowers companies to scale by letting their happiest customers do the talking — proving that authentic stories drive results where traditional marketing can’t.
Karl Gillihan
Partner, Srvice Storm
Karl Gillihan has built his career helping service companies scale from startup to multimillion-dollar operations through smart systems and intentional growth. With multiple businesses exceeding $20 million in revenue, Karl is known for creating efficient, technology-driven processes that remove bottlenecks and turn chaos into momentum.
As a partner of Service Storm, Karl focuses on helping companies build growth engines that work — not by chasing trends, but by implementing the right structure, tools, and strategy to create sustainable success. His mission is simple: to help service businesses grow with clarity, control, and confidence.
Hershell Hudson III
CEO, Gulf Coast Water Management
Hershell Hudson is the CEO of Gulf Coast Water Management, a company dedicated to delivering innovative and sustainable water solutions across the southern United States. With a career built on integrity, operational excellence, and community impact, Hershell has become a respected leader in environmental management and infrastructure development.
Under his leadership, Gulf Coast Water Management has grown into a trusted name in water treatment, conservation, and resource optimization. Hershell’s mission is to create systems that not only serve businesses and municipalities efficiently but also preserve the environment for generations to come.
Alex Hall
CEO, Shut the Fluff Up
Alex Hall is a serial entrepreneur and operator who serves as CEO of multiple companies and sits on the boards of several others generating more than $150 million in annual revenue. With over a decade in door-to-door sales, she rose from the field to executive roles at some of the nation’s largest solar companies before turning her expertise toward leadership and business development.
As the founder of Shut the Fluff Up, Alex coaches CEOs and service industry leaders on scaling through structure, leadership, and culture. She has helped hundreds of contractors and home service businesses implement the same high-performance systems used by billion-dollar organizations. Now focused on fiber and technology ventures, Alex balances her entrepreneurial drive with family life in Silicon Slopes, Utah, where she continues to lead, innovate, and empower others.
Josh Thomas
Founder, VAIQ
Josh Thomas is a grizzled veteran entrepreneur who is the founder of VAIQ, a company that buys back your time with managed virtual assistants. He has used VA’s to launch and scale four 7-figure businesses that grow and run completely without owner involvement.
With nearly 2 decades of experience working with more than 5,000 entrepreneurs across 30 industries, he’s discovered all the things that definitely don’t work. This perspective allows him to build lean systems that are actually effective and backed by mountains of data. Smart founders appreciate the guard rails Josh puts in place to keep their business moving forward with momentum.
Noah Eubanks
Founder, WInchester Shire
At 22 years old, Noah Eubanks is a dynamic entrepreneur and sales leader in the rapidly growing fiber-optic internet industry. As the founder of Winchester Shire LLC, he leads door-to-door sales teams that partner with top internet providers to bring high-speed connectivity to communities across the United States. Known for his energy, vision, and hands-on leadership, Noah has built his company around empowering young professionals to achieve financial freedom through sales, while helping expand access to next-generation technology.
Joseph Rodriguez
Founder, Bullish Branding
Joseph Rodriguez has represented Cutco for more than a decade, helping businesses elevate their brand through high-quality, long-lasting products that leave a lasting impression. His approach focuses on strategic gifting as a tool for marketing, retention, and loyalty — turning appreciation into a measurable business advantage.
Through his expertise in long-term branding, membership retention, and employee recognition programs, Joseph has helped countless organizations strengthen their relationships with clients and teams. His core belief is simple: when you represent a world-class product, you should also show appreciation like one.
Devin Dickinson
Ghost Fleets
Devin Dickinson is an entrepreneur, systems builder, and founder of Ghost Fleets, Local Solar Garden, and Altitude Solar Power — three ventures redefining how businesses grow, connect, and serve their communities. His career spans renewable energy, leadership, and business automation, where he’s built multi-state teams and large-scale customer acquisition networks that drive impact and efficiency.
Known for blending vision with execution, Devin designs systems that help companies scale with integrity and purpose. His message is simple yet powerful: consistency, integrity, and follow-through are the real engines of growth — both in business and in life.
Mike "Hammer" Martinez
The Call Center Doctors
With years of experience in sales leadership and operations, Mike has developed a proven framework for increasing conversions, improving customer experience, and scaling service teams efficiently.
Known for his direct, energetic approach, Mike has helped businesses across the country turn underperforming call centers into powerful revenue engines. His mission is to help companies master the science of communication, strengthen their processes, and create call center systems that drive growth from the inside out.
Willy Franco
Regional Sales Manager, Qcells
Willy Franco is a Regional Sales Manager at Qcells, where he drives the adoption of industry-leading solar module and energy storage technology across his region. With more than five years in the solar industry, Willy has built a strong track record of generating new business, closing high-value deals, and consistently exceeding revenue goals.
His expertise spans solar panels, inverters, and battery systems, allowing him to guide customers toward the most effective renewable solutions for their needs. Having developed partnerships with over 60 installers, Willy is passionate about advancing sustainable energy and strengthening Qcells’ mission to power a cleaner, more connected future.