Brad Lea
CEO, LightSpeed VT
Brad Lea is a renowned entrepreneur, author, and CEO who built LightSpeed VT into a multi-million-dollar global technology company that revolutionized online learning and sales training. As host of the acclaimed Dropping Bombs Podcast, Brad shares hard-hitting insights on leadership, personal growth, and business strategy with millions of listeners worldwide.
With decades of experience in scaling companies and mentoring top performers, Brad is recognized for his bold, direct approach to success. His work empowers entrepreneurs and sales professionals to communicate with confidence, master their craft, and lead with authenticity.
Coach Micheal Burt
Founder, The Greatness Factory
Coach Micheal Burt is the visionary behind The Greatness Factory and one of the most respected voices in leadership and personal development today. Known as “America’s Coach,” he has helped thousands of individuals and companies activate their Prey Drive—the instinct to pursue goals with intensity and focus.
Drawing from his background in championship coaching, Coach Burt teaches professionals how to combine mindset, structure, and discipline to achieve consistent results. His programs and live events inspire audiences to grow their influence, multiply their income, and live with purpose-driven excellence.
Brian Tracy
Author, Speaker, Self-Development Expert
Brian Tracy is a legend in the world of sales, leadership, and personal development—and we are honored to have his support at Services Summit. A Canadian-American author and speaker, Brian has written more than 70 books, including international bestsellers Eat That Frog! and The Psychology of Achievement. Through his company, Brian Tracy International, he has consulted for over 1,000 organizations and inspired millions around the world with his seminars and teachings. His timeless strategies continue to empower individuals and businesses to achieve their highest potential.
Josh King
Founder, Virtual Solar Club
Joshua King’s career in solar has been shaped by both bold successes and hard-won lessons. Over more than a decade, he has worked across installation, sales, software, and education, founding Australia’s first remote-only solar company in 2018 and later creating Virtual Solar Club, which supports thousands of solar professionals and companies with training resources.
Today, Joshua leads a nationwide post-installation services company focused on supporting homeowners long after their systems are installed. His journey through the “SolarCoaster” reflects resilience, innovation, and a commitment to helping the solar industry evolve with integrity and purpose.
Serena Thiel
Stand Up Comedian
Serena Thiel is an Austin-based comedian whose humor blends dark wit with uplifting perspective. After years of traveling the world, she turned her adventures into sharp, thoughtful storytelling that resonates with diverse audiences.
She has been featured twice on Netflix’s Kill Tony and earned an invited spot at the 2025 Kill Tony Showcase at Madison Square Garden, cementing her place as one of comedy’s most compelling new voices. Serena’s performances deliver laughter, honesty, and a reminder that even darkness can shine.
Ben Ward
Author, Speaker, Entrepreneur
Ben Ward is a recognized authority on sales leadership who built a 2,000-plus-member team, took his company public, and founded Forward Leadership, where he developed the Sellership System™. His career combines high-level achievement with a grounded approach to growth.
Drawing on decades of experience, Ben has trained thousands of professionals to elevate both sales performance and leadership capacity. His message emphasizes accountability, consistency, and people-first development that drives measurable success.
Brent Attaway
Founder, CRMX
Brent Attaway brings more than 20 years of experience building and selling companies, leading high-performing sales teams, and coaching entrepreneurs. As founder of CRMX, he is known for delivering clarity and actionable systems for sustainable growth.
His training merges proven business fundamentals with current market realities, helping leaders cut through noise, accelerate performance, and create lasting results. Brent’s expertise equips professionals to scale smarter and lead with precision.
Michael O'Donnell
Founder, MOD Sales Academy
Michael O’Donnell brings more than 40 years of experience in home sales and services. He is Partner and Vice President of Sales at SunSolar Solutions and CEO of MOD Sales Academy.
With $40 million in personal sales and over $500 million in team production, Michael is a 10-time D2DCON Golden Door Award winner, best-selling author, and respected educator whose leadership continues to shape the direct-sales profession.
Danny Klein
VP of Sales, The Elliott Group
Danny Klein serves as Vice President of Sales at the Elliott Group and is one of the most dynamic young sales trainers in the industry. By age 25, he had personally sold more than $10 million in revenue and helped build a $100 million company alongside Andy Elliott.
He has coached thousands of professionals, guiding them to break performance plateaus by improving close rates, strengthening culture, and developing leadership teams. Danny’s approach blends energy, accountability, and results-driven training.
Founder, roofio
J.D. De La Rosa is the founder of Roofio and a respected leader across renewable energy, solar, roofing, smart-home, and security sectors. His career spans business development, coaching, negotiations, and startup growth.
Known for building high-performing sales and marketing teams, J.D. has helped thousands of professionals expand income potential through disciplined systems and focused leadership. His work centers on innovation, mentorship, and long-term success.
Michelle Lowrie
Owner, Detach Reset USA
Michelle Lowrie is the founder of Detach Reset USA, a female-owned company specializing in solar service work, new installations, and detach-and-reset projects. Her company is recognized for reliability and high-quality execution.
With a background in operations and leadership, Michelle is committed to empowering women in trades and advancing industry standards. She brings a steady focus on professionalism, efficiency, and customer trust.
Peter Roth
Owner, Scalify
Peter Roth is a marketing strategist and speaker who specializes in building high-performance call centers for home-service companies. He has created and scaled multiple seven-figure businesses through data-driven process design.
Peter shares his expertise at national events including SolarCon, Services Summit, and Solar Mastermind International, helping business owners implement scalable systems that fuel growth and customer satisfaction.
Lance Bachmann
Entrepreneur, Leader, Author
Lance Bachmann is a serial entrepreneur, digital-marketing expert, and author known for helping companies achieve exponential growth. As founder of 1SEO Digital Agency and LB Capital, he has built a reputation as a trusted industry advisor.
With decades of leadership experience, Lance has guided countless businesses to expand their digital presence, optimize operations, and unlock new revenue streams. His insight and authenticity make him a respected voice nationwide.
Xóchitl Torres
Founder, Solar Reset Initiative
Xóchitl Torres began her sales career at 16 and entered the solar industry in 2019, moving from door-to-door into B2B sales and operations leadership. Her passion for renewable energy led her to found the Solar Reset Initiative, a nonprofit supporting homeowners with orphaned systems.
As co-founder of Invicta Consulting, she helps entrepreneurs develop cross-industry strategies that shorten learning curves and accelerate growth. Xóchitl’s leadership promotes trust, collaboration, and sustainability in solar.
Mark Bench
CEO, TriSMART Solar
Mark Bench is the founder and CEO of TriSMART Solar, based in Houston, Texas. With two decades in the home-services sector and a degree in Business Management from Utah Valley University, he is known for excellence in sales and leadership.
Before launching TriSMART, Mark broke four national sales records with Vivint. He now leads the #1 residential solar installer in Texas, serves as President of the Residential Solar Association, and advocates for responsible industry growth.
Gilberto "Luigi" Leon
Owner, PG Solar
Gilberto “Luigi” Leon is an entrepreneur, investor, and speaker with more than two decades of experience spanning real estate, solar, and design. Together with his wife Paola, he co-founded an architecture and interior design firm that reflects their shared vision of creativity and service.
Known as The Solar Preacher, Luigi inspires audiences with talks on faith, branding, and leadership. His presentations blend real-world business success with personal conviction to spark growth and purpose in others.
James Wood
VP of Sales, eEquals
James Wood is the Vice President of Sales at eEquals Solar, one of Illinois’s leading renewable-energy firms. He has developed proven strategies that capture the immense potential of the solar market.
Believing that emotional health is essential to achievement, James teaches a balanced approach that combines high-performance sales methods with mindset mastery. His leadership fosters both financial and personal growth among his teams.
Brad Mortensen
Founder, RepCard
Brad Mortensen is the founder of RepCard, a digital business card and CRM platform transforming how professionals network and manage client relationships. His background in sales and technology fuels his drive for innovation.
Through RepCard, Brad helps businesses streamline communication, strengthen follow-up, and close more deals. His focus on practical tools and scalable systems empowers teams to perform at their best.
Eric Garcia
CEO, Solar Mastermind International
Eric Garcia is a collaborative leader, trainer, and sales strategist recognized for developing high-performing teams and lasting client relationships. His career centers on identifying and maximizing growth opportunities.
By combining people-focused leadership with data-driven strategy, Eric empowers teams to deliver measurable results. His emphasis on culture and consistency sets a standard for professional excellence.
Joe Moose
Co-founder, SolarCon
Joe “Moose” Mousakheel has nearly a decade of experience advancing the solar industry through innovation and community. He co-founded SolarCon, one of the nation’s largest conferences, and Local Solar Garden, a leading community-solar network.
He also created the Solar Objections community of 28,000 members and helps guide the Solar Community Forum, championing collaboration, education, and connection among professionals nationwide.
Lily Valdez
CEO, Sunlily Energy
Lily Valdez—known as Solar Lily—brings more than 20 years of sales experience across real estate, insurance, and solar. With nine years in renewable energy, she has led teams in both sales and operations.
Now as head of Sunlily Construction, Lily oversees a full EPC offering solar and home-improvement services. Her mission is to help homeowners save money while promoting environmental responsibility and sustainable living.
Ben Jordan
President, Action Plumbing
Ben Jordan is a self-made entrepreneur who grew his blue-collar service business into a multi-eight-figure enterprise. A former plumber turned industry leader, he brings firsthand experience and a no-excuse mindset to every stage.
After losing more than 200 pounds and rebuilding his health, Ben applies that same discipline to business coaching. He trains leaders to scale operations, strengthen teams, and raise standards through accountability and action.
Johnny Fine
CEO, Pacific United Power
Johnny Fine (formerly Graham) is an entrepreneur and founder of Pacific United Power, a solar company dedicated to building resilient, community-driven clean-energy solutions.
He also created Real Sales Dynamics, the largest solar-sales training channel in the U.S., reaching more than 40,000 subscribers. Johnny’s mission is to merge business, technology, and storytelling to drive sustainable progress.
Stephen Martinez
CEO, The American Dream
Stephen Martinez is an entrepreneur and author recognized as one of the youngest best-selling authors of the 21st century. His books The American Dream and The Underdog explore success in America through the lens of ambition, adversity, and perseverance.
As founder and CEO of iSmart Roofing, one of Texas’s fastest-growing virtual roofing companies, Stephen combines technology, systems, and marketing to modernize the home services industry. His focus on strategic growth and disciplined execution helps entrepreneurs scale efficiently and build sustainable, lasting businesses.